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£ 159
£ 135
ADR explained
Average daily rate is a relatively crude metric, heavily influenced by the mix of booked properties and their attributes.
While the global average ADR in 2025 is £ 145, that varies significantly by location, apartment type and whether pets are permitted as part of the booking. Often these factors are interrelated.
In the UK alone a booking for a 3-bed property has an ADR nearly £ 100 higher than the national average, but relatively few of these will be based in London, where the ADR is typically higher than the rest of the country.
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