Welcome to the 12th edition of the Global Serviced Apartment Report( GSAIR) 2025.
Since its launch in 2008, GSAIR has been committed to delivering genuinely transformative intelligence for the global serviced apartment community. This edition continues that tradition, while embracing a new direction.
Longstanding readers will notice that this year’ s report looks and feels different. Following valuable feedback gathered at the GSAIR Forum in March, we have taken a bold step away from the traditional survey format. Instead, this edition is designed to look firmly ahead, exploring the future of the serviced apartment and flexible living sector with deeper analysis, broader context, and fresh perspectives.
GSAIR 2025 dives into the key issues shaping our industry today and tomorrow. As a sector, we’ re living through a time of extraordinary change, influenced not only by shifting corporate travel and mobility needs, but also by wider geopolitical and geoeconomic forces. We have conducted in-depth interviews with industry leaders- operators, agents, buyers, relocation providers, and corporate travel managers – using survey responses as a springboard for conversations which capture practical and actionable insights on the current landscape and the opportunities that lie ahead. Their voices are featured alongside expert articles that highlight the most pressing trends impacting our sector.
Our goal with GSAIR has always been to build an authoritative, centralised source of truth; bringing together data and expert perspectives to provide context and support smarter decision-making for serviced apartment buyers, operators, agents, relocation management companies, and investors
I would like to extend my sincere thanks to all our sponsors and contributors for your continued support, and to the wonderful editorial team( see pages 8-9). An excellent team, without whom this report would not be possible.
Welcome to GSAIR 2025. We hope it informs, challenges, and inspires you.
Very best wishes,
Alistair Murray Chief Operating Officer Ariosi
While surveys provide a snapshot of opinions, we recognised their limitations in reflecting the industry as a whole. This year, we have taken a different approach, and for the first time, incorporated data from the Habicus Group to add further depth and market context. This combination of perspectives and data allows us to present not just the“ state of the sector” but a forward-looking view that we hope will help shape the future of flexible living.
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