Grubs Mag Chef Fregz Branding [compressed] | Page 11

L O G O
U S A G E
2 circles — Rule(s) of Usage
This is the standard Chef Fregz logo. 1 circle — Rule(s) of Usage
This is the most visible Chef Fregz logo. Signature only — Rule(s) of Usage
This is the least used Chef Fregz logo.
It is to be used in cases where the logo would
not in any way be competing for attention. This
would be the most frequently used, except in
cases where any of the rules as specified for the
other logotypes come into play. It is to be used in cases where the Chef Fregz
name needs to be clearly & visibly seen. This
especially goes for all marketing materials where
the Chef Fregz brand is to be placed alongside
other brands (as shown in section 5). Also, for
small surface areas, this is the appropriate logo
to make use of. It is to be used in cases where the Chef Fregz
brand name has already been established. It is
to be used almost as a visual element. Subtle,
just to reinforce the brand, but not strong enough
to pass as a stand-alone logo.
This should NOT be used in areas with very
limited surface area. E.g., on a circular shaped
rubber stamp.
In case of doubt, a designer should be consulted
for the use of this logo option.
Example(s) of Usage
— Landing page of website
— Core Chef Fregz stationery
— Chef Fregz apparels
In case of doubt, a designer should be consulted
for the use of this logo option.
Example(s) of Usage
— Website of other brands
— Event backdrops containing other brands
— Ads promoting events belonging to other
brands
— Circular rubber stamp
This should NEVER be used as a standalone
logo, however, it is still an identifier. On rare
occasions, the signature mark can be used
without the “CHEF FREGZ” name.
In case of doubt, a designer should be consulted
for the use of this logo option.
Example(s) of Usage
— Footer of the website
— Background effects of documents
— Chopping boards