customers that are available for hydroponics retailers
to serve at present versus only as few as 10 years ago.
What It Takes To Be A
National Success
When you think
of Santa Cruz,
California USA it
wouldn’t surprise
anyone if you also
made an association with hydroponics for home
growers.
After
all, a lot of the
earliest
hydroponics
supply
shops for walk in
customers grew
up and seeded
so many others
from the areas in
and surrounding
the Bay Area (we
haven’t forgotten
about you either,
SoCal).
What’s interesting, is a lot of the type of thinking
that helped create the hydroponics supply industry
that exists today-as there was no real “industry” to
speak of only twenty years ago-is thankfully still
being cultivated to this day in some of the same
spots.
Only now, it’s different.
Pioneering hydroponics retailers still in it for love of
the game today, admit some degree of amazement
in market growth and the sheer numbers of potential
62
www.grozine.com
If you are an existing member of the hydroponics
industry in the USA, it’s unlikely you haven’t heard of
Eric Shedlarski and Vando Bertaccini: the owners of
Gardening Unlimited.
And if you are a grower in any part of the world who
also shops for growing supplies online, via the world
wide web, it’s also possible you know them (while perhaps less directly through www.ehydroponics.com
That’s because under the combined umbrella of Gardening
Unlimited affiliate stores, they
have over brick and mortar
retail 14 locations! And they are
always growing.
As a matter of fact, when Grozine had a chance to catch up
with the had just caught his
breath from running back from
meeting (and hiring) a new
member of Team Gardening
Unlimited.
The 14 locations, listed at
www.gardeningunlimited.
com along with their new
Commercial Sales Division
employs over 80 hard working
and dedicated people.
That’s the right kind of growththe kind people should seewhen it comes to what hydroponics can offer society at
large, aside from a fun and exciting business.
Retail locations include Buffalo, N.Y. and in Chicago.
You might say they have learned to grow as a company
from beyond their own back yard. Part of their success
in growing from out of the traditional limitations and
boundaries has been recognizing and being an early
adaptor of social media and building a strong web
presence-effectively extending their reach. When you
visit their main page, you’ll see all the great ways you