side in addition to an existing program that was giving
our test garden consistently good results. It “got along”
great with the other stuff from different companies we
were already using-and as you know, we have used it
extensively since.
Rock Till You Drop!
We don’t mind telling you we have actually used it to
replace a couple of other items we had been using-it’s
just easier to mix a reservoir with less parts.
Ash Day-I certainly don’t mind hearing that either! This
is what we mean: we have to be able to offer something
above and beyond what you already have. This is foundational for us at Rock, and has been for over 20 years
now-it’s why we are where we are.
GZ-Besides your formulas, what else would you say has
been instrumental to your success in getting established as a manufacturer in global markets?
Ash Day-Oh, that’s an easy one. It’s good people.
We know what we have is good stuff, but without the
people we work with, we are just an idea. It’s our reps,
distributors and other team members that really help
bring us to life in the eyes of growers. Essentially it is
our love for the plant and the results and simplicity with
which they are delivered.
Social media has really helped us drive this point across
too: we are real people with a real love for growing-not
stuffed shirts pretending to understand what it’s like
to be a grower. Besides understanding the needs of
a real world grower, it’s been critical for us to conduct
ourselves in a manner that is professional, with integrity
while being true to our roots.
GZ-That’s right you were a career grower before Rock...
Ash Day-Ha, ha...yes, correct. I always have said “if you
can’t beat them, join them”. I tried just about everything under the sun for grow products in my day, and I
could never do better than with Rock; it also happened
to be easier to use too. The original founders in Australia, Shane and Tyler, were friends long before we
thought about working together...and the rest as they
say, is history.
GZ-Thanks for the inside scoop, Ash. We wish you continued success-AND-happy trails on your V-ROD this
summer.
VOLUME 2 | ISSUE 12
41