Growth Strata•Gems Magazine Growth Strata•Gems Magazine Spring 2018 | Page 4

CONTENTS Verne Harnish Giving Back Letter From Rick Holbrook 2 4 Coaches Corner: Rick Holbrook Leadership Skill Development 5 Kevin Daum Keys To Success 6 Rick Holbrook How Do You Sustainably Grow Your Business? 8 Dr. Robert Cialdini Pre-Suasion 10 Rick Holbrook How Will You Grow As A Leader? 12 WELCOME TO GROWTH Jack Daly Life By Design 14 STRATA•GEMS MAGAZINE GROWTH strata gems THE MAGAZINE FOR FORWARD LOOKING LEADERS PUBLISHER Carle Publishing Inc. EDITOR Erika MacLeod GRAPHIC DESIGN Jessica Embree CONTENT COORDINATOR Stacey Cowperthwaite ADVERTISING (Local) Rick Holbrook CONTRIBUTORS Rick Holbrook Kevin Daum Jack Daly Dr. Robert Cialdini Verne Harnish PHOTOGRAPHY All images are sourced from Carle Publishing Inc. or iStockphotos.ca unless otherwise identified. Growth StrataGems Magazine is published by Carle Publishing Inc. All content, copyright © 2018, Carle Publishing Inc. All rights reserved. This publication may not be reproduced, all or in part, without written consent from the publisher. Every effort has been made to ensure the accuracy of all content in this publication, however, neither the publisher nor Growth Strata•Gems will be held responsible for omissions or errors. Articles, reports and information contained herein reflect the views of the individuals who wrote or prepared them and do not necessarily represent the position of the publisher or Growth StrataGems. The material herein is intended for educational and informational purposes only. Nothing herein is to be considered the rendering of security advice for specific cases or circumstances. Communication of any legal information contained herein does not constitute an attorney-client relationship, nor convey legal advice or recommendation of any kind. Do not rely on information contained herein to replace consultation with qualified industry leaders or other professionals in your jurisdiction. Please address all editorial and advertising inquiries to Carle Publishing Inc., Email: erika@ carlepublishing.com. Carle Publishing Inc. is not held responsible for the loss, damage or any other injury to unsolicited material (including but not limited to manuscripts, artwork, photographs and advertisements). Unsolicited material must be included with a self-addressed, overnight-delivery return envelope, postage prepaid. Carle Publishing Inc. and Growth StrataGems will not give or rent your name, mailing address, or other contact information to third parties. Subscriptions are complimentary for qualified individuals. CARLE PUBLISHING Phone: [phone] • Fax: [phone] • Website: CarlePublishing.com GROWTH STRATAGEMS 4 | SPRING 2018 I recently attended a conference called the Business Transition Forum where some interesting factoids were offered. According to a Canada-wide BDC survey undertaken to understand the perspective of business buyers, less than 10 percent of business acquirers would buy an unprofitable or declining profit business. It seems there’s little appetite for turnarounds. Most buyers want stable or growing businesses. Not great news for business owners in Alberta who’ve been dealing with a challenging economy for the past three or four years. The conference mostly focused on sale-of-business issues, the transaction process, potential deal breakers, due diligence, and the like. While this is all good, it struck me that in Alberta, with our commodity-price- driven (read cyclical) economy, many businesses will struggle to show the sustained growth buyers desire, yet the statistics are that many owners are ready to sell. I’ve dedicated this issue of Growth Stratagems to offer some suggestions on the process of how to create sustainable growth. This is tricky because of the variety of businesses in the market; however, I do feel there is a process to creating sustainable growth. I hope you collect a few ideas you can use in your business. As always, if I can be of service, feel free to call. Best Regards, Rick Holbrook www.growthstratagems.com [email protected]