Growth Strata•Gems Magazine Growth Strata•Gems Magazine Fall 2017 - Page 4

CONTENTS Verne Harnish Tracking Two Numbers Letter From Rick Holbrook 2 4 Seven Things That Ruin My Enthusiasm 5 Joe Polish Lifetime Value Of A Client 6 Coaches Corner: Getting Employee Buy-in 8 It Takes A Team to Scale Up 9 Jack Daly Increasing Revenues and Profits 10 More Fun = More $$$ 12 Ari Weinzweig Seven Steps To Being Lucky And Good 14 GROWTHstrata gems MAGAZINE PUBLISHER Carle Publishing Inc. EDITOR Erika MacLeod GRAPHIC DESIGN Jessica Embree CONTENT COORDINATOR Stacey Cowperthwaite ADVERTISING (Local) Rick Holbrook CONTRIBUTORS Rick Holbrook Joe Polish Jack Daly Ari Weinzweig Verne Harnish PHOTOGRAPHY All images are sourced from Carle Publishing Inc. or unless otherwise identified. Growth StrataGems Magazine is published by Carle Publishing Inc. All content, copyright © 2017, Carle Publishing Inc. All rights reserved. This publication may not be reproduced, all or in part, without written consent from the publisher. Every effort has been made to ensure the accuracy of all content in this publication, however, neither the publisher nor Growth Strata•Gems will be held responsible for omissions or errors. Articles, reports and information contained herein reflect the views of the individuals who wrote or prepared them and do not necessarily represent the position of the publisher or Growth StrataGems. The material herein is intended for educational and informational purposes only. Nothing herein is to be considered the rendering of security advice for specific cases or circumstances. Communication of any legal information contained herein does not constitute an attorney-client relationship, nor convey legal advice or recommendation of any kind. Do not rely on information contained herein to replace consultation with qualified industry leaders or other professionals in your jurisdiction. Please address all editorial and advertising inquiries to Carle Publishing Inc., Email: erika@ Carle Publishing Inc. is not held responsible for the loss, damage or any other injury to unsolicited material (including but not limited to manuscripts, artwork, photographs and advertisements). Unsolicited material must be included with a self-addressed, overnight-delivery return envelope, postage prepaid. WELCOME TO GROWTH STRATA•GEMS MAGAZINE The holy grail for everyone leading a company is to have a sustainable competitive advantage. As evidence of this, the most successful investor of all time, Warren Buffet, became that way through diligently searching for it in his acquisitions. Yet with the speed and frequency of disruptive change, what advantage is sustainable? Today’s technical or geographic or early mover advantage could soon be leapfrogged by a competitor or completely disrupted by a new approach. Industries are being impacted. As the leader of your company what can you do? What shouldn’t you do? I’ve come to believe that your only sustainable competitive advantage is the work environment you create at your company. I believe people are intrinsically motivated by the opportunity to do great things and have fun doing it. Southwest Airlines is a great example of a company that has consistently grown over a long period in a tough, competitive industry. They’ve done it by creating a work environment that balances productivity with being a great place to work. As their CEO Herb Kelleher noted their competitors can copy everything Southwest does, but they can’t copy their culture, their esprit du corps. Ordinary people, working in a great environment, can do extraordinary things. This is why I believe it’s important for you to intentionally create a work environment that balances productivity with being a great place to work. Like the two wheels of a bicycle you need them both. In this issue of Growth Stratagems Magazine, I offer practical suggestions on how to create a great work environment. I hope you put some into practice. Regards, Carle Publishing Inc. and Growth StrataGems will not give or rent your name, mailing address, or other contact information to third parties. Subscriptions are complimentary for qualified individuals. CARLE PUBLISHING Phone: (877) 719-8919 Fax: (866) 609-5674 Website: GROWTH STRATAGEMS 4 | FALL 2017 Rick Holbrook