Growth Of Mass Media And Technology In Learning Process Growth Of Mass Media And Technology In Learning Pr | Page 5

Radio Broadcasts in Andhra Pradesh and Himachal Pradesh “Vindam Nerchukundam” (Let us listen, let us learn) in Andhra Pradesh, similar to the Keli Kali programme, was begun in Vishakapatnam in 2002 for Class III students. In 2003, it was extended to Class IV and in 2004, to Class V. The programmes were broadcast from four AIR stations. The programmes benefited about 29 lakh students and 1.5 lakh teachers.

Similarly, in Himachal Pradesh, a radio broadcast entitled “Gyankalash” was initiated in 2000 for students of Classes I–V during the evening hours. Interactive Radio Instruction in Karnataka, Chattisgarh, Jharkhand, and Madhya Pradesh The Interactive Radio Instruction (IRI) programme is a USAID-funded project and organised by the Educational Development Centre (EDC). It is similar to Keli Kali, but included interactivity during the programme. It was implemented in 2004–05 in two blocks (50 schools in each block) of North Karnataka, and 72 school