2. Vehicle advertisements
More and more creative marketing ideas are generated to boost any business brand. A lot
of vehicles such as trailers, buses, taxis and even business vehicles are used to advertise
some brands of products or services.
This is a low cost offline marketing technique as these adverts can be a long term option
depending on the negotiations between both parties. Vehicle adverts are excellent in
reaching a wider audience as the vehicles travel all over town. Motorists and passers-by are
able to view the adverts on the vehicles on the road even if it is for a couple of seconds but
that is enough to create an impression of the product, service or brand.
The most appropriate information with an attractive design in color can be very effective in
catching the attention of consumers when these advertising vehicles pass by. They can be
parked at targeted townships to generate brand awareness easily without paying a high
advertisement cost as long as the road authorities and legislature permit such an approach.
Vehicle adverts are great for targeting the masses as these vehicles can travel across the
country to create the impact.
3. Giveaways
Another proven offline marketing technique is the use of giveaways or freebies. Businesses
with tangible goods can offer small sample products to boost the brand presence and
increase awareness of the new product offerings. Once the consumers have tried the
sample and like it, they are set to be loyal customers.
Businesses with intangible products such as services can offer discounts, promotional
pricing and even freebies regardless of any relation to the business. Many companies give
free balloons and toiletries with their company name and contact information that would
help consumers make a call for further inquiries.
Consumers who receive these freebies are constantly reminded of the brand and products
or services to pick up the phone for some business transaction.