GROWS Brand Guide 2017 GROWS BRAND GUIDE 2017 | Page 3

PURPOSE OF GUIDE ABOUT GROWS The information in this manual provides guidelines when using the New England GROWS brand. The Northeast’s leading tradeshow and educational conference for the commercial horticulture industry. Use of these guidelines serve to: MISSION To educate, elevate, and celebrate the nursery, landscape, and tree care professionals in our region. ● Create a consistent look across all communications ● Identify GROWS as strong brand in the commercial horticulture and green industry ● Reinforce the GROWS brand This guide will give you access to download New England GROWS logos and print ads. We are also providing social media images to post on Facebook, Twitter, and Instagram. When posting to social media, please be sure to tag #NewEnglandGROWS. To link your posts to New England GROWS please use: http://www.newenglandgrows.org STORY  New England GROWS is renowned for its world-class education offerings and innovative trend spotting. Founded in 1993 by green industry professionals for for green industry professionals, the educational conference and exposition gives participants unique access to targeted, industry-specific products, information, education, and connections. The show’s format and educational content is continually updated to meet current industry needs and bring inspirational thinking to participants. Since it’s start, New England GROWS has consistently been named to the Tradeshow Week 200 list and has earned two Fastest 50 rankings. PARTNERS  New England GROWS is powered by these leading trade associations: ● New England Nursery Association ● Massachusetts Arborists Association ● Massachusetts Association of Landscape Professionals ● Massachusetts Nursery and Landscape Association SUPPORTERS New England GROWS’ network supporters include more than 30 allied green industry organizations and institutions throughout the Northeast. Participation helps New England GROWS support the green industry through annual grants to the region’s Cooperative Extension Systems, the FFA Organization, local vocational schools, community organizations and more. GROWS 2017 New England GROWS takes place on November 29 – December 1, 2017, at the Boston Convention and Exhibition Center. For the latest information visit NewEnglandGROWS.org or call (508) 653-3009. 3