Growing With Singapore | Page 53

As part of BP’s Corporate Social Responsibility (CSR), the company has played a part in the conservation of water in a many ways. In 1971, all BP service stations responded immediately to the company’s call not to waste water. They were instructed to stop washing vehicles, reducing water usage significantly. The company directive came shortly after the Public Utilities Board (PUB) appealed to the public not to waste water in view of the threateningly low level in the reservoir. In 1973, BP recognised the importance of keeping water clean as a critical factor in saving water, as the water you pollute is the water you drink. BP helped the Ministry for Environment’s “Keep Our Water Clean” Campaign by giving away 30,000 glasses which carry the message of “Keep Our Water Clean”. The glasses acted as a constant reminder to the public to not pollute the water. The quality of water which they drink from their glasses depend tremendously on their effort to keep the water clean. The glasses were given away during the Opening Ceremony of the Campaign and at the Water Pollution Exhibition at the Conference Hall. All the BP Service Stations were giving away the glasses as well. In the same year, BP made a positive contribution to the PUB’s appeal by distributing 10,000 “Don’t Waste Water” car stickers to motorists calling at all 35 service stations in Singapore at the time. It also donated 3,000 of these stickers to PUB. “These stickers served as timely reminders to the public,” said Yeo Hui Teck, the Reseller Sales Manager. And judging by the customers’ reactions, they were delighted with them. BP refinery also vastly reduced its average daily rate of water consumption from 99,000 gallons to 70,000 gallons. Opposite: Mr Lim Kim San, former Minister for Environment visiting the BP stand at the "Water Pollution" exhibition. Bottom right: "Don't waste water" car stickers. Bottom Left: BP Supported "Keep our water clean" campaign by giving away 30,000 glasses. Extracted from: Berita BP 1971 and 1973 53