In the retail sector, BP’s business had grown to account for 14%, second only to Shell; Singapore was also
the first non-European country in which BP launched its ‘On the Move’ advertising campaign. But while 1986
was a record year for BP Singapore, securing a profit of S$89m, the reality was that the performance in the
rest of the decade was constrained by declining refining margins.
The 1990s was seen as a decade of growth in Singapore and the region. @