Image from mallcribbs.co.uk
Photography by Michaela Harcegova
Having brands include more diverse models, making sure that
they represent the majority of women, will help those that do
feel insecure from making a huge change to the way they look
through fad diets, cosmetic surgery and dangerous diet pills.
Unfortunately, once some people have the thought in their head
that they need to be skinny to look good, they will go to the
extremes to look that way, especially in the age now where
social media has a heavy influence on everyone as well as the
Kardashians being a major celebrity influence to teenagers and
other younger generations. Having the idea in your head and
wanting a quick fix can be a sign of a mental health problem,
which everyone, customers and fashion industry, need to be
more aware of.
Bristol Fashion Week have taken this on board with their recent
shows for Spring/Summer 2018. They wanted everyone to feel
included therefore making sure they used a diverse range of
models from those wearing religious headwear to those with
loss of limbs. They made sure that the focus of the event was
the clothes that were being shown, and not the personal back
stories as to why they are using the models that they chose. They
wanted everyone to feel equal and most importantly, everyone
can wear the clothes, it is not solely designed and marketed at a
“normal.”
The way fashion is advertised needs to change in order to help
stop the rise in mental health issues, as well as customers need
to be more informed and aware that no one is perfect, photoshop
is highly used and that it doesn’t matter what size you are,
everyone can be fashionable. No one should be made to feel any
differently.
Image from missguided.co.uk
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