find the job not a job!
For the last decade, the digital marketing, and all online advertising, communication, communities’ management, etc. are
incredibly increasing, but the numbers of workers in this area haven’t followed as quickly and created a high level of demand
for a low active worker.
Words Manon Leitao
If you have skills in digital marketing, with a degree, experience, certification or just by self-
learning it will mean for you that you are employable because the company are in need of
your abilities. But, the best way to be hired is to get a speciality, most of the digital marketing
or PR jobs are a bit more specialised than these global terms.
Digital Marketing
Biddable Account manager / PPC Manager
The ‘pay-per-click’ manager will develop the strategy of the paid search, where and how
much spend in term of a paid campaign.
Head of e-commerce
It is the one in charge of the global marketing company strategy, from campaign planning to
website design. This function needs some years of experiences.
UX/UI Design Lead
Manage the ‘User Experience’, define a strategy, manage the web designer team to apply the
strategy. How the website should look in function of the company image …
SEO Specialist
Search Engine Optimisation Specialist have to find the best way to be well rank, as for be
referenced on other websites to grew in the ranking or by using google analytics or another
tool
Research Manager/Add Measurement
This is used a lot on platforms like YouTube, Spotify and all other platforms where their
central revenue comes from advertising, this manager has to find the right user profile to
deliver the right promotion.
Public Relation
Community Manager
The community manager is the one in charge of what’s happening on the different social
media page of the company. This person needs real excellent writing skills and is diplomatic
to deal with comments!
PR, project, media and account managers
As PR manager you will have to be daily check all media who talk about a subject related
to your clients, be in touch with journalists but with the digital part, you will have to
check influencer activities on social media as well. This job requires excellent writing and
relationship skills
Copywriter
In traditional marketing, a copywriter is the one who writes advertising content or approves
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articles about the company, but in digital marketing, it’s also the one who design CTAs on a
website as the ‘Try premium for free’ bottom on a platform such as Deezer
Communications and Engagement Specialist
Is the one who defines the internal and external communication strategy and manages it. This
job includes an online communication but also a more traditional communication way.
This is a non-exhaustive list. The digital world is a fasting change world and, if some job
can appear in the next three months, other could change, etc. But for that in addition to
traditional job search website as Indeed, LinkedIn, Reed and other, you can use websites
dedicated to digital marketing and/or PR as PR Week Job, or Major Player where you will
find job offer only in digital marketing and PR. And these sites will give you a good overview
of the different job offers in your sector and requirement for these jobs. And don’t forget to
create an alert of your dreaming job on all of these job search websites to not miss THE job
opportunity!
Salary and Company Environment
Another important point is on the salary expectation! As a young worker, you won’t know
what kind of salary you can negotiate at the end of your trial period, do not hesitate to talk
about it with some of your colleagues. But sometimes it complicates to talk about wage with
a colleague, so you could also go on Pay Scale which is a website where you can estimate
the salary that you should have depending on your job, experiences, skills and even city
where you work. Besides, you can go to Glassdoor to get the opinion of the employee of
the company where