But actually, only 34% of festivalgoers used the digital platform to be informed about the festival; digital isn’t
a big issue for this festival with 70% of their visitors who come from the region where it takes place.
https://www.vieillescharrues.asso.fr/
Tomorrowland:
20-22 & 27-29 July
Boom, Belgium
It’s an electronic music festival, which welcomes 400,000 festivalgoers per summer, which is impressive
for a young festival (born in 2005). In 2019 they will inaugurate their 1st winter festival in France, at l’Alpe
d’Huez, and in the past, they also did festivals in Brazil and USA, but not anymore, unfortunately. You can
find their unique liveset on their YouTube channel with sets listened to almost 150M times, with an average
of 1h/set. The leitmotiv of the festival is “Live Today, Love Tomorrow, Unite Forever”. This leitmotiv inspire
them fans and on their Instagram pages we could find solidarity project in Nepal ‘Tomorrow Music & Arts
school’ or pic of Tomorrowland goodies like a beach towel in the Scottish Highland mountain. But their
largest community is on Facebook with more than 13 millions of followers and they rated the festivals at 4,9
stars!
https://www.tomorrowland.com/global/
Bestival:
2nd - 5th August
Lulworth Estate, UK
You want to find the most colorful festival in Europe? Well this is the place to be, popular for its diversity and
creativity. With more than 55 000 participants, Bestival is, now, attracting famous names. Their Twitter (127
k followers) counts more than 21k tweets today, their Instagram is followed by 57,2k people and update every
day. And you can find on their Facebook account, recording 2,5k people participating to this year event and
13k interested, a short promotional video also present on YouTube.
http://www.bestival.net/
Flow Festival:
8 - 10 August
Helsinki, Finland
Flow festival is a young festival, headquartered in Helsinki. This small festival features 10 to 12 different
venues every year. It is said to be the Nordic countries’ coolest music festival. Tickets and information are
available on the website. The event for the festival counts 32K people interested on Facebook so far and is
announcing all the artists coming. The Twitter account ressences 33,1K followers for almost 8 000 tweets.
The promotional video is also pinned on their main page, on Facebook and Twitter. The same information
are available on its Instagram account, followed by 26,6K persons. And lastly, many promotional videos of
less than 30 seconds are available on Youtube. This page is only followed by 552 persons, but their last video
has been seen more than 3 500 times since its release, which is quite a good score for a festival of this size.
https://www.flowfestival.com/en/
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