ANTOINE BER
UN USUAL SOU
Words Agathe Ravenel
Music, Sound, Marketing and Communication; are they as and vital for each other’ s as we think when used in atypical
I had the opportunity to meet with Antoine Bertin, a French sound engineer, working, among others, in Brussel, London and Paris. At only 33 years old, he already possesses three different masters. One in physics, one in sound engineering and the last one in sound arts. We took time to discuss together his projects, how he was promoting them and the importance of it for his work.
So, Mr Bertin, could you tell me on what type of project you are working on?
Well, I am designing audio experiences, in the context of arts and research, or for clients as part of commercial projects. My field of work is quite wide.
Would you say that it is it useful for you to promote this diversified work?
Yes. Yes, absolutely, it is very important! Working in the creative industry and technological innovation means that along with each project needs to be engineered its own economy.
How is it useful for you regarding your audience? And why is it important to reach it?
So, as I said, with my project I need to create an economy around it. It is, then, useful to build a core audience that can follow your research and help you reach new opportunities. It is important for new projects to reach audiences to expand the horizon of future endeavours. An artistic project in the field of media art and experience design essentially comes to create a new company with a new business plan at each project.
Which tools are you using to reach your goals? And what do they bring to your communication?
I am mostly using three different social media; Facebook, Twitter and Instagram. Facebook is useful to hear of events( e. g. exhibitions) Twitter, even though was a very dynamic tool, feels like it’ s slowly disappearing and that, to the benefit of Instagram, which offer much better curation of material functions on top of social networking.
In your point of view, how do those tools improve your visibility?
As a matter of fact, they are not so much an opportunity for visibility than a chance to get ideas, feedbacks and new contacts from friends.
What tactics are you developing to promote your visibility then?
I use mostly videos, photos, texts and sounds through those social media.
How do you know your communication method / s is / are working? When new opportunities( for talks, interviews, projects) arise!
Well, we are coming t just have a last questio the musical world and would you say it is h audience?
The interest for social resides in hybridity a audience. The aim is to( different ages, social and practices( e. g. from unexpected. Social me verticality in marketing is much more about loo
Thank you so much f interesting. And, I w future.
Thanks a lot. And I al future.
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