between drinks
Sync’d Podcast by Jessica Velazquez
The podcast where we discuss interesting topics that will resonate with you and hopefully,
spark debates between you and your colleagues or in your lectures.
click to play
This episode counts with the presence of fellow writers from Sync’d,
James and Heather, helping to bring insight from their knowledge
on digital marketing and public relations, in combination with
the fashion background that the three of us have. We discuss over
drinks the article available online from Forbes, titled: Are Fashion
Bloggers Able to Convert Followers into Buyers? (https://www.
forbes.com/sites/declaneytan/2016/05/11/are-fashion- bloggers-
able- to-
convert-followers- into-buyers/#277689611bf3). In this article
the Forbes contributor, Declan Eytan, reflects over the notion that
influencers might not actually be a big source of revenue for a
fashion label, since it can’t be measured and their audience might
not be able to purchase from those brands that influencers are
promoting, like Prada or, rapper Kanye West’s brand, Yeezy.
14
Another article briefly discussed on the podcast, but equally
fascinating is Brands Boost
Influencer Marketing Budgets from Business of Fashion.
(https://www.businessoffashion.com/articles/news-bites/the-
evolution-of- influencer-marketing)
vSo join us with your drink of preference, and be a part of our
conversation about this thought-
provoking article in which we talk about our thoughts and
preferences on fashion bloggers, their
work and their contribution to the fashion industry from a public
relations and marketing aspects.
Music: www.bensound.com
14
15