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rising tides

Straight from college to landing her first marketing role , Daisy Flood take us through her journey and fills us in on the tools of the trade .

By James Friedlander-Boss

Daisy has taken a route from college through an internship and year ’ s placement , to her first full role as a Marketing Assistant for Wolverine Worldwide who own a range of brands from Merrell and Hush Puppies to Pro-Keds and Sauconey . I talk to Daisy to find out what she has learned from her studies and how she stays on top of trends .

What and where did you study ?

Conde Nast College of Fashion and Design , a year long Fashion Communication Course .

What was the most important thing you learned from studying ?

To apply what you learn to different situations in everyday life and to see whether I enjoyed learning about this subject constantly as it helped me determine what job role I wanted when I finished studying as I knew I would love doing this every day .

How did you get your job ?

I interned and worked as soon as I left Conde Nast and then landed a year placement with Wolverine which is where I have been kept on as a marketing assistant for 3 footwear brands , Keds , Sperry and Pro-Keds .

You work in the footwear sector for a couple of brands that have sportswear leanings , how important is it to stay on top of what is in fashion and what do you look at to keep up to date ?

Part of my job is to go on monthly retail tour ’ s which is where I travel up and down the country to look at what our competitors are doing in both product and marketing . It is really important to stay on top of the fashion trends as our brands haven ’ t got strong brand awareness in Europe therefore we need to make sure our products are fashionable and up to date in order to grab consumers attention among all of the other well established brands .

Does music play an important role in staying up to date and how does that feed into your work ?

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