Why is content important?
According to varn.co.uk, content now is more crucial than ever for a business as it’s a way of communicating with the audience or customer. They state that in todays world content marketing is key as it gives out advice, engages customers, and gives out information that is important or is of genuine interest to a particular market. They also have 5 reasons why content is a good strategy for a business. The BBC are well aware of this hence the use of the latest technology; they are able to capture content from use of a camera or even a go pro so you can have the best angle for quality images or videos. Another reason they are clever is that, the robot lady (I mentioned earlier) is actually a learning toy where you can download an app and scan over the body and the body's organs come up on your phone, which I think is really creative as this is a brilliant way of getting people not only reading and sharing their content but they are actually getting them involved too!