PITCH & LINE MARKERS
Captain Michael Vaughan . After a couple of easy conversations , we had a plan for them to bring their world first print capability to Wormsley and deliver an activation for the Trust on the fabled outfield . For such a high-profile event , we need partners that deliver what they promise and that is precisely what GroundWOW did ”.
Outside of events , GroundWOW have been busy entertaining visitors to their internal test track at their purpose-built facility on the outskirts of Manchester . “ Right now , we are building out a group of Foundation Partners who are the real innovators in sport . Technology focused organisations who want to go first , excited by the possibility of creating new revenue streams by activating land they already own . In football for example , the pitch perimeter is prime real estate and with scarce inventory at a premium , especially so at the higher levels of the game , perimeter advertising on the ground is gaining major momentum ” continued Pritchard .
Other organisations approach GroundWOW because they want to do
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“ For such a high-profile event , we need partners that deliver what they promise and that is precisely what GroundWOW did ”.
something that really stands out . There are lots of established ways to create brand presence in stadia and in the likes of motorsport and racing – but grand scale art directly onto the ground has never really been done before which means the stand-out value is significant . The approach the company takes to all of these activities is regularly the same . A prospective client is entertained virtually or in person at their Manchester HQ to see a live print demonstration . This is followed by a site survey where all of the required due diligence is undertaken at the same time as engaging with the various stakeholders . This may be Head of
Grounds , Head of Partnerships , the CEO or with brands direct . New technology is exciting to everybody so the company tends to find that interest levels are high .
“ We listen intently to the client to really understand their objectives and the use-case for the technology . Being with makers , engineers and problem solvers , there is normally a way to get something done ” commented Pritchard . “ But what you may have seen so far is really just the start of what we are bringing to market ”.
Launched in October 2019 , GroundWOW ® was developed with a founding mission to make printing on ground as easy as printing on paper . GroundWOW ® SPECIAL FX can print any logo , any size , on any surface . Deployable in under 10 mins , autonomous technology , A . I and an endto-end Cloud platform combine to create images as accurate as a blade of grass . GroundWOW and GroundWOW Special FX are trademarks . GroundWOW is a trading name of Micropply Limited .
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GroundskeepingJournal . co . uk | Winter 2021 11