O ver the last decade, the sports brand FORZA has established itself as a leading supplier of football goals and training equipment, with clubs like Manchester United, Liverpool, and Manchester City using its products. Given their standing and the clubs they supply, you’ re likely already familiar with them. What you may not know is they have moved into paint products, with November marking a year since FORZA, a brand by Net World Sports, brought line-marking paint production in-house at its Wrexham HQ.
PITCH & LINE MARKERS
Forza Moves Into Paint Products
O ver the last decade, the sports brand FORZA has established itself as a leading supplier of football goals and training equipment, with clubs like Manchester United, Liverpool, and Manchester City using its products. Given their standing and the clubs they supply, you’ re likely already familiar with them. What you may not know is they have moved into paint products, with November marking a year since FORZA, a brand by Net World Sports, brought line-marking paint production in-house at its Wrexham HQ.
The thinking was clear. Given their natural flow of sports traffic, the company felt well placed to get a genuine feel for the market in terms of what people wanted, price point expectations, and where any potential gaps were. Those beliefs look well justified, as they have sold over 260,000 litres of paint in their first 12 months of operating. The UK has led the way in terms of sales, but there is already an appetite for the product overseas. In fact, roughly one in five units has been shipped to customers abroad across 28 different countries, with the US, Ireland, France, Germany and Austria already proving particularly popular destinations.
Speaking on their success to date, company director Robbie Hayter said:“ From the outset, our goal was to create a paint offering that delivered on the same core principles as our other FORZA products. Developing paint products that were high-
46 GroundskeepingJournal. co. uk | November / December 2026