N orwich City ’ s training base in Colney has been renamed the Avant Training Centre after the club agreed a new partnership with the UK branch of the Finnishestablished company AVANT ®.
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Training centre renamed as club agree Avant partnership
N orwich City ’ s training base in Colney has been renamed the Avant Training Centre after the club agreed a new partnership with the UK branch of the Finnishestablished company AVANT ®.
AVANT ®, who produce world-renowned articulated compact loaders , are longterm supporters of Norwich City having first partnered with the club in 2019 . The new agreement will extend their support for a further three years until the conclusion of the 2026 / 27 season .
“ With distributors in 60 countries and turnover of € 300 million (£ 258m ) worldwide , they are a significant global player , and we are excited to announce them as the named partner of our stateof-the-art training facility .”
Raimo Ala-Korpi , managing director of Avant Tecno ( UK ), said : “ We are thrilled to continue our partnership with Norwich City , especially during a time when the club is deeply focused on its academy and talent development . The club ’ s ongoing commitment and investments in the training centre and academy strongly align with our own mission and values of fostering efficiency and productivity .
“ Collaborating more with the operations and grounds teams further underscores this alignment . These are just a few of the many reasons why we are incredibly proud of our long standing partnership with Norwich City , and we look forward to extending this partnership for another three seasons .”
www . avant . co . uk
The grounds team at Carrow Road and the AVANT ® Training Centre utilise AVANT ® equipment on a daily basis and are set to be among the first to adopt the brand ’ s EV capabilities , which are currently in development .
AVANT ® have a global presence that includes a base in Norfolk which has sold over 7,000 loaders to a broad spectrum of UK customers , including farmers , landscape gardeners , local authorities , equestrian owners , construction industry , arborists , private individuals and so much more .
Ed Turnham , head of sales and acquisition at Norwich City , said : “ Whilst AVANT ® are a Finnish brand , they are yet another business who have deep roots in Norfolk and the wider region , supporting some of our core industries , such as agriculture .
Norwich City ’ s training base in Colney has been renamed the Avant Training Centre after the club agreed a new partnership with the UK branch of the Finnish-established company AVANT ®.
GroundskeepingJournal . co . uk | January / february 2025 7