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Cobra celebrates 10th anniversary
with significant product introduction
0 years ago this spring ,
1 a new brand entered the garden machinery market and fast became established as one of the leading players , rapidly becoming the go-to brand of choice for many gardeners across the UK .
The brand was launched by Nottingham-based , Henton & Chattell , one of the largest distributors of garden machinery in the UK with more than 1,500 dealerships across the country . Founded in 1931 , the Henton & Chattell team used its unique market insight garnered from more than 80 years of being in the industry and knowing customer demands , to launch its own brand : Cobra .
Now , to celebrate the brand ’ s 10th birthday , Cobra is launching perhaps its biggest innovation yet with the introduction of its new ride-on lawn mowers this spring . This significant investment for Cobra really marks the next chapter for the brand . The ride-on mower range features eight models , aimed at helping those with larger lawns to mow with ease and comfort , at an affordable price .
Wanting to bring variety and an extensive range from day to always give customers the ideal solution no matter what size garden they had or task they were tackling ,
Now , to celebrate the brand ’ s 10th birthday , Cobra is launching perhaps its biggest innovation yet with the introduction of its new ride-on lawn mowers this spring .
Cobra launched with a bang and an impressive 46 models from day one .
The Cobra range started with the electric GTRM range , which is still a key seller to this day . Followed shortly by the 2-stroke powered brushcutters , hedge trimmers and
“ chainsaws . Instead of big seasonal launches , Cobra instead chose to take a continual approach to new product development and R & D and new products are regularly introduced to the range across all product categories and the range now consists of a staggering 160 products . Staying true to its lawncare specialism roots , 46 % of these are lawnmowers – making Cobra the largest powered lawnmower brand in the UK .
Electric handheld machinery was one of the first category expansions in 2014 , with hedgetrimmers , leaf blowers and grass strimmers being launched .
A momentous key product development for Cobra was the launch of its battery mower range in 2015 , with the MX4140V leading the way , which was followed soon after by the battery handhold range of 24-volt products in 2016 and 40-volt in 2017 . The interchangeable battery technology enables gardeners and customers loyal to the Cobra brand , to have batterypowered hedge trimmers , blowers , chainsaws and mowers , all powered by one battery – alleviating the need for petrol power or electric cables .
Over time , the range has continued to expand and now , alongside Cobra ’ s extensive offering of wider lawncare products such as robotic mowers , scarifiers and aerators , the range
66 GroundskeepingJournal . co . uk | March / April 2023