TURF MANAGEMENT
Distributor award for Price Turfcare at BTME
rice Turfcare , the UK and
P Ireland distributor of the Ventrac multi-implement , allterrain compact tractor , returned from a successful BTME with an additional accolade after being named European Distributor of the Year and receiving Ventrac ’ s Platinum Award for Sales Achievement .
Commenting after presenting the award , Tyler Dickie , Ventrac ’ s International Sales Manager said ,
“ The effort that Rupert Price and his small team put into generating new business in the UK and Ireland is phenomenal . Since the formation of the business just 6 years ago , they have seen year-onyear increases in sales and they are our flagship European dealer . If I could clone their business model I would , but I also know that their success is down to the
From left , Tyler Dickie , Ventrac ’ s International Sales Manager , Rupert Price with the award and Henrik Lund , Ventrac ’ s European Sales Manager
incredible drive and determination from the top downwards . They thoroughly deserve this recognition .”
Also visiting from Ventrac ’ s headquarters in Ohio , USA was Isaac Roth , the company ’ s Marketing Director .
“ The Price Turfcare team did a fantastic job of producing an eyecatching stand at BTME and an innovative way of presenting our unique products ,” he said . “ They also organised a product review seminar with leading landscape and golf course professionals to help us understand the different environmental conditions and the requirement for specialist equipment here in Europe .
“ Price Turfcare is a case study in how to launch a brand . Just six years ago our products were unknown in the UK , but with a defined marketing strategy , dedication and hard work Ventrac is now a recognised , established and respected brand over here . It has been a fantastic visit and I have learned so much in a short timespan .”
www . priceturfcare . com
10 GroundskeepingJournal . co . uk | March / April 2023