TOOLS , PLANT & EQUIPMENT packs highlighting the impact of petrol tools on climate change and air quality . Obviously , it is not our commercial goal to sell equipment to children . This is a genuine campaign that includes changing the mindsets of the next generation , it is clearly not a sales-led commercial activity .
On a single charge , our new 12Ah battery can help users mow up to 1900sqm , use a line trimmer for up to 340 minutes , trim hedges for up to 360 minutes , saw for up to 720 cuts or leaf blow up to 480 minutes . Anyone who works in the industry will tell you , this is more than sufficient for the majority of jobs done by most professional gardeners , local authorities and landscapers . On top of this , EGO batteries are interchangeable , meaning the user can have one on charge while using the machine , and a quick swap enables them to carry on working . It ’ s no different to having to refill the tank on a 2-stroke tool , in fact it takes less time and is not as messy .
Other traditional petrol-powered manufacturers recognise the performance capabilities of our battery technology , so we have created our Powered by EGO strategy to enable more manufacturers to electrify their products .
CHALLENGE 2025 With the aspects of new technology rebutted , we look now at our advocacy for it , as when someone can ’ t find fault with your views , so they try to find fault with you instead - they call this the “ shoot the messenger ” fallacy .
A recent article which branded us as ‘ disingenuous ’ referred to our Challenge 2025 campaign as being a commercial activity . We are of course a commercial entity , so this is technically true , but is a little unfair .
For example , this year Challenge 2025 ’ s campaign includes activities for schools , by distributing education
Secondly , while we are funding Challenge 2025 , in order for it to be a success it would have to result in increased sales of battery powered equipment for many other manufacturers , not just EGO . Challenge 2025 is our opportunity to drive the entire industry forward in terms of electrification and we will be only one of many beneficiaries of this change .
Overall , the media is playing an integral , positive role in helping to spread the word about Challenge 2025 and the benefits of electrification . I ’ m sure we all recognise that media companies are commercial entities but can also be forces for good by advocating progress ? Equally the same is true of manufacturers like EGO . It ’ s not all about making money , we want to be at the forefront of driving a change that will benefit equipment owners , equipment operators , and the wider world .
www . egopowerplus . co . uk
Furthermore , battery technology is improving all the time ; what critics say is impossible today could quite well be possible in a few years ’ time . Battery technology is the best option for most applications , not all . To dismiss it because it is not perfect seems indulgently negative , whereas we believe that we cannot let an insistence on perfection be the enemy of progress .
72 GroundskeepingJournal . co . uk | September / October 2022