PITCH & LINE MARKERS
things differently . We know the club have a strong commercial foothold in the community and so bringing a world first capability to that setting is a real source of excitement ”. On signing the agreement , Stockport ’ s Director of Operations , Rick Simkin said , “ We went to see GroundWOW ® at their high-tech headquarters and we were blown away by what they are doing ”. He continued , “ GroundWOW ® think on the same scale we do and so we are excited to imagine the sort of activations we can bring to life ”.
GroundWOW ’ s most recent activation for Stockport County FC saw printed logos for main partner brands PUMA and VITA in preparation for the game against Southend United on Saturday April 9th . The logos were hard to miss on the BT Sport live broadcast . Pritchard commented , “ it was terrific to be on this job and deploy one of our autonomous robots to create two killer looking brand activations ” he continued , “ and it ’ s always a privilege to be behind the scenes at iconic venues like Edgeley Park and to work with people on the club side who are absolutely fanatical about what they do . The activation for TV at Stockport County was all of that and more !”.
The game at GroundWOW ’ s nearest footballing neighbour was an opportunity to showcase the SFXMAX™ , their new touchline ground printer . This latest model has been created especially for pitch side presence at sporting venues , printing in full colour and up to 3m high at unlimited length . The pitch perimeter is prime real estate in football and lends itself to many opportunities for brand activations , whether this is for partners , sponsors or businesses seeking advertising space .
GroundWOW ® robots are designed for all leagues from grassroots to professional . The primary focus is in the sports sector with an intuitive technology that allows
users to turn under-utilised real estate into incremental revenue . There ’ s also an expanding product line based on differing needs depending on the business , and whether technology is deployed for game days or non-game day events , such as conferences or exhibitions . The idea of having something that can be out of the box and printing in under ten minutes is a fundamental part of the value proposition given the opportunistic capability that hands to a client who might need to react to a situation with zero notice .
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We went to see GroundWOW ® at their high-tech headquarters and we were blown away by what they are doing . GroundWOW ® think on the same scale we do and so we are excited to imagine the sort of activations we can bring to life .
Rick Simkin Director of Operations Stockport County FC
GroundskeepingJournal . co . uk | May 2022 19