Groundskeeping Journal Issue 10 2022 | Page 64

A themselves as one of the fastest selling outdoor power equipment companies in Europe because they stay true to their core value – family .
SPECIALIST MOWERS

Industry Pioneer Ariens Welcoming New Customers into their Rapidly Expanding Family

riens has established
A themselves as one of the fastest selling outdoor power equipment companies in Europe because they stay true to their core value – family .
Ever since Henry Ariens and his three sons ventured into their garage in 1933 and developed the first American-made agricultural tiller , Ariens have been supplying landscapers , homeowners and dealers with commercial grade , built-to-last mowers and snow throwers that carry almost a century of heritage and experience .
Despite being global , Ariens are still family owned and operated , having been passed down through four generations
- soon to be five - with Dan Ariens , Henry ’ s great-grandson currently at the helm . This means Ariens doesn ’ t answer to the stock market , in fact , they answer to their customers , working with them to ensure every product is built to last and fit for purpose .
But , it ’ s not only the Ariens family steering the brand . Across three manufacturing bases in the US , UK and Germany , generations of passionate and inspiring workers dedicate years of service to manufacturing extraordinary outdoor power equipment . Each employee takes pride in being part of the Ariens family and gives decades of expertise and care into every machine – just as if you ’ d asked your own family for help .
Whether it ’ s the industry-renowned zero turn mowers , stand on mowers , garden tractors or their snow throwers , the Ariens ’ family of products have evolved to meet changing landscapes and the ever-changing needs of homeowners , professionals and dealers alike . That ’ s why thousands of dedicated and passionate customers worldwide join the Ariens family . Not only to benefit from the strong , robust and dependable products but to be part of a family that ’ s agriculture heritage and roots run deep and welcomes each customer like one of their own .
For more information about Ariens and its product range , go to www . ariens . eu or visit your local Ariens dealer .
64 GroundskeepingJournal . co . uk | March 2022