house for both guys and
women.
GM.: Why did you choose
clothing designing?
King: The answer is quite
simple; I’m very good at it. I
noticed that I have the capacity
to pioneer a lot of great
concepts I did and ever since I
have never looked back.
GM.: Who is your targeted
market and what has been the
response?
King: Our targeted customers
have been the youth and adults,
both male and female.
We basically make custom
made, stylish designs which are
unique for the youth. These are
limited to not more than 20 per
designs, the idea of being
unique has attracted a lot of
youths. On the other hand we
also provide executive designer
wear for adults. These are
unique but not too stylish
designs.
Further there is also
competition from other
markets who unfortunately,
provide cheap and poor quality
clothes. People, because of the
economic situation generally
prefer cheaper clothes
regardless of their quality.
However there are still a lot of
people who still appreciate the
art and quality found in
designer outfits. Hence our
response has been to
continuously increase our
standards.
GM.: Where would you like
to take Kloque?
GM.: What challenges are
faced by the fashion industry
in Zimbabwe and what can be
done to improve the industry?
King: I intend to take Kloque
to greater heights, to standards
that are the same as those of
Faith-wear and Identity. Most
people like and appreciate
what we do and our customer
base is growing very fast.
Despite the challenges
mentioned above, I see a bright
future
.
GM.: Where and how can
you be found if your potential
customers need your
products?
King: One of the major
difficulties is the unavailability
of quality fabric in Zimbabwe
King: They can contact me on
077 4 649 094, from there we
can make arrangements.
GM.: Is the fashion industry
viable in Zimbabwe?
King: By far it is barely viable,
owing largely to the economic
conditions.
jacket oriented designer house,
our focus was largely in the
making of jackets. However,
we have since 2013 February
been involved in designing
jeans, designer overalls shirts
etc. Put differently we have
since developed into an all
apparel embracing designer
This limits creativity and at the
same time it results in the
making of poor quality outfits.
This has led to many designers
importing fabric from South
Africa; the additional transport
costs make the outfits more
expensive.
Kloque Tip: Jackets are easily cleaned