wasn’t in Zimbabwe; so people
got to discover me and my
music plus download it all
online. That’s basically how I
started. So now that I’m done
with university, I’m starting to
focus more on my music.
GM.: What were you
studying at university?
Davina: Law.
GM.: Are you planning to be a
full time lawyer or you are
going to try taking the music
route.
Davina: (Chuckles) I’m still
battling with that. Right now
I’m going to try do both, it
would be a shame to sit on a
degree I worked so hard for
plus I’d get to use money from
that to finance my music career.
However, to be honest, it has
always been a dream of mine to
just be a fulltime musician.
GM.: Looking at the music
industry what do you think
are the challenges that
musicians face in general?
Davina: Well I cant speak for
everyone but for most the main
challenge is a financial one. It
costs a lot to get everything
done, from recording to
packaging your work to putting
shows together, shooting
videos etc and most of us aren’t
signed to some huge label like
in other countries, so we pretty
much finance everything
ourselves. That’s number one.
Number two is the marketing
and distribution of the work.
From trying to get people to
come to your shows to getting
10
them to buy your music and
know where to find the music…
at times that can be very
difficult. Also many of us have
to initially let people download
it for free, to become known. So
it’s very hard to then transition
from that to making people buy
it later. Those are some of the
challenges.
And what do you think can
be done to improve it?
Davina: (Sighs) I don’t have all
the answers but there is so
much that one could talk
about. I think we firstly just
need to put the right
structures in place (in the
music industry) and I don’t
think that it’s up to just the
artists, we need a lot of help
from e.g. big companies then
we need to find a proper
market for the music and ways
for it to become easily
accessible to everyone who’d
like to hear and buy it.
GM.: Any highlights from
your career so far?
Davina: Hmm. (Thinking).
Well that’s kind of difficult to
answer because every little
thing so far has been a
highlight. When I released my
first song, that was a highlight.
My first performance was a
highlight. My first music video
(which is on YouTube) was a
highlight. You see? (Laughs)
GM.: Have you released an
album, or when can we
expect an album?
Davina: You can expect an
album later this year. I’m
Groove Magazine Zimbabwe
almost done recording it and
I’m VERY happy with how
it’s sounding.
GM.: We understand that
you are