C O V E R S T O R Y
against the next .
GMI : What , according to you , is your favourite part of being a luxury stylist and designer ?
Craig : It ’ s definitely not knowing who I will meet and what they will ask for . So the creative process is always working and moving .
GMI : Have you ever come across clients that want to dress in a way that you know is completely wrong for them ?
Craig : Yes , I definitely have . After I explained how I work , they gained confidence in my suggestions and the look book I put together for them . The resistance is a challenge , but when the work ethic and past projects speak for themselves , there is very little convincing that happens .
GMI : How best would you describe the business of styling or event planning ?
Craig : It ’ s an awesome industry that needs great care and patience . An industry which has gone beyond being a hobby to being a multi-billion dollar industry . As the service provider , one needs to educate their client about their brand and how they work . The client also needs to communicate clearly to avoid any blurred lines . So there is a lot of give and take , but respectfully as it seems .
GMI : From your experience , which destinations and venues would you recommend to clients looking to plan an unforgettable event ?
Craig : Wow , there are so many . It all depends on the type of vibe and aesthetic we will be putting together from the client ’ s brief , whether it ’ s a hotel setting with chandeliers , or a safari get-up somewhere out of town . Any venue can be turned into an unforgettable and memorable experience .
GMI : What advice would you give to novice event planners and stylists now that you ' ve got more experience ?
raig : Stay true to your brand . Be inspired but don ’ t copy . Master your craft and be a beast at what you ’ re good at till you ’ re great . Don ’ t lose your focus and attention on what the next business is doing . When you ’ ve mastered your craft , you will be able to charge your worth with your chest and deliver exactly what you promised and more .
GMI : With the status quo due to the global 17 how have you manoeuvred through business whilst remaining relevant to the market ?
Craig : It ’ s making sure the clients do not forget you and that you do not forget them . Stay in constant touch with them during these trying times . Shift your mindset beyond business to being the service provider who checks in and offers other services . Reach areas that the client is unable to reach .
GMI : What would you say to your younger self ?
Craig : You will be legendary . Slow down , trust the process .
GMI : The last question is , if you had to pick one universal rule for one ' s personal style , be it fashion , or hosting an event , what would that be ?
Craig : Make sure it ’ s timeless . You need to be able to look back at the images and still be proud rather than embarrassed .
Follow Craig Zoowie on his Instagram media @ craigzoowieofficial . For consultation and his expertise visit his website www . craigzoowie . com .
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