C O V E R S T O R Y people who share the same perceptions about winning and success as you do ?
Craig : Definitely , everyone aspires for the best within their industry and business . That ’ s the passion that drives us all ( I hope ) and obviously some are fueled more by the money than the passion . But it always shows which fuels your business more . The rate of your service provision can easily be interpreted .
GMI : As a brand synonymous with luxury , how do you maintain those standards with clients on a budget ?
Craig : Normally , after a consultation to discuss a client ’ s brief , I usually have a rough idea of how their event should look . Sometimes it ’ s the client ’ s vibe that determines what type of host they are and that will influence the aesthetics and ambiance . My team and I discuss further and iron out my initial mood board , including colour palette , stationery , floral unzip , textures on linen , lighting , candles , and all else required . After presenting the final draft to the client , we further dissect it till the client is happy with our suggestions . Then they sign off and the behind-thescenes work starts as we put together the event till the set up day when the client walks in and they are happy .
GMI : Would you say that looking good is an effortless thing and that anyone anyone can pull it off ?
Craig : Looking good can definitely be effortless , from the general cleanliness that ’ s expected of anyone to having clean , ironed , well-fitted clothing and being well-mannered as well as being well presented .
GMI : What would you say is your personal style ? Does it influence your work hugely from day to day ?
Craig : Timeless and crisp . It does influence my career as it attracts the clients and gives them confidence in what I do . In most cases , a wellorganized person can handle the task of putting together beautiful projects .
GMI : Working in the service industry , do you feel like there are a lot of
Craig : Every one of our clients has come through with a budget and we have delivered exactly what they paid for , and oftentimes more . As creatives , we have learnt the art of staying true to our brand , promising exactly who we are and overdelivering .
GMI : What is the one common misconception about your profession or field that you would want to debunk ?
Craig : Beautiful things are not expensive , but they are . There is great care in curating a project and making sure it comes through with as few glitches as possible , which most of the time means it will take experts to put it together . Experts bring with them experience and interesting invoices . So to someone else , that build up of invoices from the experts will be communicated as expensive . So when the client shops around , there needs to be that discernment about comparing apples with apples rather than assuming every service provider ’ s invoice should be matched
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