Green This Season - Digital Conscious Fashion Magazine Issue #5 | Page 47

“Clueless” again and
that became the main
inspiration behind my last
project VINTAGE: LOLITA

46

With the Miss Vandelej
concept I would also like
to stress the growing issue
around today’s mainstream
fashion and introduce
vintage clothing as “the
icing on the cake”, refine
even the simplest fashion
style.
WHAT ERA IS YOUR
FAVOURITE?

Miss Vandelej is my ID;
my dreams, creative
passion and the desire
to escape to some other
era. Miss Vandelej offers
unique vintage clothing,
secondhand clothing and
accessories, styling and
photography with a touch
of the past and everything
else that inspires me.
Miss Vandelej does not
necessarily represent my
personal style. Styling of
fashion photographs is a
creative game where I try
to construct the ideas I get
while watching films. I tend
to exaggerate a little too. A
while ago I watched

DO YOU HAVE
A FAVOURITE
INTERNATIONAL VINTAGE
SHOP?
Most definitely Sputnik! A
vintage store I discovered
on the high street of
Reykjavik – Laugavegur.
WHAT CAN WE EXPECT
FROM MISS VANDELEJ IN
THE FUTURE?
We will continue to work
with talented make up
artists, aspiring fashion
photographers and
beautiful models and also
participate in nostalgic
fashion fairs that offer
vintage inspired fashion.
I also dream of a Miss
Vandelej magazine and an
actual store in the old part
of town.

Miss Vandelej’s
one of the favourite from
Green this season is
Fleurs Sweater
from ULTRA TEE

Green This Season MAGAZINE December 2013

WHAT DOES MISS
VANDELEJ MEAN TO
YOU? IS IT JUST A
BOUTIQUE OR DOES THE
‘’MISS’’ REPRESENT THE
PRODUCTS YOU ARE
SELLING?

I don’t have a specific
favourite fashion era. I’m
inspired by impulses I get
from the 50s Beatniks,
Eddie Sedgwick’s 60s style,
everything Kate Hudson
wore as bohemian Penny
Lane in that 70’s inspired
film Almost fabulous, the
eccentric 80s and that
comfortable 90s grunge
fashion.