Green This Season - Digital Conscious Fashion Magazine Issue #3 | Page 33

We think the idea behind your business is fabulous. Who came up with the idea for The Living Project and how easy was it to get this going? 32 Green This Season MAGAZINE July 2013 Thank you! I came up with the idea. I’d spent a few years working in consumer goods marketing, and was looking for a new challenge with a bit more social purpose. There’s so much furniture and waste being thrown out in London, and I’ve always been interested in sustainable design. So I started exploring setting up a workshop to re-use some of this waste in interesting ways. And then seeing the numbers of homeless people in London rise and rise, the housing market freeze up and in general a great deal of inequality across British society, I decided to also make it an employment and training opportunity for those who aren’t lucky enough to have a roof over their heads. That was nine months ago - it’s been tremendously hard work but very rewarding. I’m very proud of my first trainees, they’ve been through a lot and shown great personal resilience and a desire to get back on their feet.