Green This Season - Digital Conscious Fashion Magazine Issue #3 | Page 29

Venette Waste makes
‘Waste Couture’, a clothing
collection aiming to
construct the wardrobe 2.0
(woman & unisex) where
garments are made with the
best Italian textiles industry
left-overs. Sustainability
is the strategic lever of the
collection, while proposing
a Venette’s lifestyle (a comic
about a fashion designer and
her hawk Horus).

28

We take pride in
making products
by producing
nothing. This is
how our dresses
are sold as for
every single stage
of production,
presentation and
even packaging
we use already
existing things.

Green This Season MAGAZINE July 2013

“We go the extra mile,
we think and go beyond
recycling and beyond
organic, granting a
life cycle to goods that
never had one. These
goods, in Italy, mainly
consist of textile stocks
left in companies’
warehouses. These
textile stocks have a
negative influence
on budgets, and their
end is already defined;
either burned with an
environmental impact
or sold at a token price
to stockists who will
place the product in a
low market, creating
further devaluation
and negative linked
activity.”