Green This Season - Digital Conscious Fashion Magazine Issue #3 | Page 26
Green This Season MAGAZINE July 2013
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I think what is most important when it comes
to motivating people to shop more consciously is
relaying information effectively. In the sustainability
sector of the fashion industry, I think we’re seen as
the optimists among colleagues and consumers, most
of whom are superficial. Whether that is true or not,
we won’t know that they don’t care unless they stay
informed, constantly and honestly.
My best go at convincing consumers to support
the green fashion movement is just to tell them the
truth as conversationally and as often as possible.
Not only is the planet suffering because of
overconsumption, it contributes to people having
to go without clean water, not having safe working
environments and with all of the garments that pile
up in landfills, people who need clothing go without
it.
Simply buying less or buying used makes a huge
difference in our waste output & does a great service
to many people. I think people genuinely do care
about others and if you get them to understand the
long term effects of over-buying, it can effect change.
Pure eco rag industry, is an eco friendly clothing
line, designed and manufactured in Los Angeles.
PERI’s designs take into consideration the
environment; through the fabrics used and the
processes by which they choose to manufacture.
Fabrics are eco friendly, the dye house is low impact
and solar powered and in cutting we work towards
reducing waste.
Along with using organic cotton,
tencel and other eco friendly fabrics,
PERI uses reclaimed fabrics. Reclaimed
fabrics, or up-cycled fabrics are fabr X??Y??\????H\??HX[?Y?X? \?\??[? ?? X?[??H \?[?? \?H?X??X?? ?H\?B??Y\[?? \?H?X??X?????H?X??Z[??[??[ ?]?[? X[ KH ??[Z?H ? ?\??H \H??X??X?8?' ?[\H ?[x?'H ?\?B???[\?Y?\?? ?YH [?\?Y?X??X?[[??XX??\?[? ?? H X?X? \?H?? ?X[\?\?Y?? ?X??Y???\ \]p?\???[ ?[??&\???[??H [??]\?[\?[???\?Y?\??[? Z\?? ?? X?[? X[H ?[ ?^\? ?YZ? ?^\? ?[[Z[?]H ?\?H[?[\?X\?? H\?Y?? ???\??\? ?\?Y?[?][ HH?][ \??? ?\?[??T?K \?HX?? ?Y?[? \? ?B?[?H?X]H ?][? ??H \?[Y]\???Y? [?H\?H[?[?? ??\? ?[?X??????[?\?\?? [?H\?H??[?[??]?^B????H] ???