Green This Season - Digital Conscious Fashion Magazine Issue #3 | Page 20

19

I

t all makes sense of course, they too want
to be able to enjoy our planet and all the
beauty it has to offer. And fashion is a part
of that. But there is a realization that we can’t
let fashion be detrimental to our planet.
Yes, the new generation of fashionistas has
had enough of dirty fast fashion. The same
movement we’ve seen in food, we’re now seeing
in fashion. And they are re-inventing fashion
in very creative ways. One of the things we do
at Green This Season.com, is we follow green
fashion trends. And more and more designers
are finding ways to re-use, recycle and upcycle
items and materials. A trend that’s allowing
Mother Nature a bit of rest as we don’t have to
tap into precious natural resources.
As such we wanted to share with you the
story of Oldies onto Newies. A recycle fashion
project by Polona Javornik from Slovenia.

Green This Season MAGAZINE July 2013

I first met Polona when she was doing an
internship at our company, greenthisseason.
com. During our first meeting I was instantly
captured by her spirit, enthusiasm and creativity.
The way she can bring an idea to life with her
graphics is just amazing. She’s one of those
creative people that just needs half a word to
create graphics of what you have in mind.

Where did you get the idea for
'Oldies onto Newies'?
When I opened my blog I started showing
people how I used old clothes and refreshed
them into new garments.The idea for Oldies
Onto Newies happened later when I found a
stack of old jeans in the attick. During that
same time I noticed it’s the trend to wear old
cut-offs, so I deciced to recycle them adding my
own style and flair to it.

In general, what is your idea
and vision about
sustainability?
My idea is quite simple. I want people to be
aware of what are they buying. Like with food
here in Slovenia. We became so aware of ‘bad’
food and now you can see a lot more healthy
products around. This should be the same
with clothes. I hope eventually people will buy
“healthy” clothes, just as they do with food.

What do you think
fashion should look like,
meaning from a production
point of view.

Basically straight from the field to the shop –
When I first heard about Oldies onto Newies, not using pesticides or any unhealthy products
I instantly loved the idea. How cool to recycle contaminating the enviroment or the people.
old jeans and turn them into something Also People working under good safety
conditions, fair-trade fair-pay, a
new. I like to think that we at
healthy working environment
greenthisseason.com stimulated
in well built and maintained
and enhanced Polona’s love
buildings.
for Green Fashion. And
when we saw it... well,
we’re just thrilled... We
What is your
asked Polona some
favorite
questions, as we just
Oldies to
needed to know
Newies style
more about this Cool
and why?
idea.
My favourite style is
old fashion »rock and
roll« SPIKES
cut-offs.