Green This Season - Digital Conscious Fashion Magazine Issue #3 | 页面 10

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HOW DO YOU THINK
PEOPLE CAN BE MADE
AWARE OF ECO
FASHION, WHEN HIGH
STREET FASHION IS SO
POPULAR AND
AFFORDABLE?

Green This Season MAGAZINE July 2013

I believe it is similar to the food industry - junk
food versus healthy food, which one to choose?
People prefer junk food because it is cheap, like
high-street fashion. What they don’t realize is
the environmental hazard high street fashion
can pose. Moreover, these clothes are stained
by child labour. Similar to health foods, eco
fashion is healthy for the planet. The options
are available; you have to make a choice.

ECO-FASHION IS
FLOURISHING.
BUT HOW CAN
WE EXPAND THIS
CONCEPT OF
RECYCLE/UPCYCLE
TO OTHER AREAS
OF FASHION AND
LIFESTYLE?
Sure thing, it is flourishing. Nowadays,
more and more people are aware of it.
For example, Piet Heijn Eek, it has
created a niche for itself.
I think companies should make it
an integral part of their philosophy
and brand. Look at Nike, they are
working towards it.