Green This Season - Digital Conscious Fashion Magazine Issue #2 | Page 7

HOW DO YOU
APPROACH YOUR
DESIGN PROCESS?

6

“I do not follow
trends; at most I aim
for a gentle nod to
trends and a timeless feel so my
designs can be
worn season after
season.”

Green This Season MAGAZINE april 2013

Fabric sourcing is my starting point, l only work
with luxurious organic or sustainable fabrics; this is to minimize the impact on
the enviroment right from the start
of the design. I then begin designing
styles, I always have in mind the key
items women need and I want to show
the fabric off through the cut of the
final item. I am obsessed with fabrics
so when people comment on the quality and feel of the fabrics I know I have
done a good job. There is a difference between a wool blend you find on the high
street and the 100% organic merino wool
suiting I have sourced from an ecological
mill in Italy – you might not even realize
by just looking at it – but when you feel
it – people know quality. I do not follow
trends; at most I aim for a gentle nod to
trends and a timeless feel so my designs
can be worn season after season.