Green This Season - Digital Conscious Fashion Magazine Issue #2 | Page 30

29 le s Buy Green This Season MAGAZINE april 2013 Westwood’s clothes and accessories are designed to be as least damaging to the earth and its’ inhabitants as possible, and most importantly they are designed to well ,m ak last. t las it ‘Buy less, choose well, make it last’. This is Westwood’s latest mantra, and one which we should all try to adhere to. Her designs, whether inspired by the 1970’s punk era, fetishism or New Romanticism are all made to be that eclectic, statement piece in your wardrobe; to be well-considered, thoughtful and environmentally-conscious. e Walk down your local high street today. Whether you are in London, Paris, Amsterdam or even New York; I guarantee you one thing. A plethora of women wearing massproduced fashion. Fashion purchased with little thought other than price, and what is currently ‘in vogue’. Even I am guilty of this, often drawn in by the seduction of this season’s must-have-purchase at a bargain price. But where is the true fun in that? o se ho c What has happened to the s, joy in finding that one-off, head-turning statement piece that makes us feel truly fabulous as we walk down the street? And what if that very action was also helping the earth, and benefiting the workers who made it? So, in this vein, I set you a challenge. Recycle your unwanted clothes, don’t throw them away. Buy new items for your wardrobe that will be an investment, not merely a one trend fling. Next pay-day, make a difference by buying an exciting, original piece of sustainable clothing, strut your stuff with your head held high and make that purchase truly count.