Green This Season - Digital Conscious Fashion Magazine Issue #2 | Page 27

our planet is
showing sever signs
of wear and tear.
Our (over)consumption and mass production
have pushed us to the point where we can no
longer neglect the effects of our actions and
slowly but surely, the times they are changing.

actions of buying Green Fashion, your actions,
have resulted in these changes. You have to
realize that you have the power to change an
entire industry and you are doing it.

It’s no longer Cool to follow the masses and
that’s a good thing. It’s good that we’re becoming more aware of the fact that we are all
individuals and we will not be dominated by
mass marketing campaigns telling us what we
should wear and when.

26

We are Fashion
Superheroes and
we’re changing the
Fashion Industry
like nobodies
business

Your conscious Fashion purchases have already
pushed many (big) fashion retailers into looking at their production line. Have you noticed
how companies are struggling to get their CSR
(Corporate Social Responsibility) in place and
have you noticed how they are using it now as
a marketing tool, to show how good they are?
Well we just thought it was appropriate to
say Thank you! Because it is due to your actions that there are significant positive changes
happening in the Fashion Industry. You are a
Fashion Superhero because your conscious

No more toxic clothing, no more exploitation of people,
no more
child labor,
no-more toxic
chemicals, no more
mass production,
no more abusing our Natural
Resources.

Green This Season MAGAZINE april 2013

You, the New Fashion consumer, are conscious.
You know how to make the right choices.
And besides your own well-being, you have
the wellbeing of our planet in mind; you understand the “Bigger picture”. And when it
comes to Fashion, you my conscious Friend,
are a Fashion Superhero.