Green This Season - Digital Conscious Fashion Magazine Issue #2 | Seite 11

Is sustainability a necessity or a
luxury?
Everyday life makes me feel that sustainability
is crucial to being a responsible citizen of the
world. Even buying Fairtrade organic tea can
make a difference.

As our resources are finite sustainability is
clearly a necessity – we just need to all take
responsibility for our choices. It certainly isn’t
easy, but we can all do something and I think
that is really inspiring. By choosing to buy a
product made in a better way we can support
the people involved in making the products we
consume.

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WITH YOUR INSIGHT
INTO FACTORY CONDITIONS AND EMERGING
MARKETS, WHICH HUMAN
RIGHTS GROUPS OR FAIR
LABOR ASSOCIATIONS DO
YOU FIND TO BE MOST
INSPIRING?
The Soil Association and Greenpeace are doing a lot of great work raising public awareness
about the many complex issues in fabric and
garment production. The Soil Association have
their – Have you cottoned on yet? – Campaign
to raise awareness of organic cotton and the
Greenpeace Detox campaign has been
really influential and made a lot of conventional brands think about their impact. Labour
Behind the Label is also doing amazing
work highlighting the plight of factory workers and encouraging the public to get involved.

WHERE DO YOU SEE
YOURSELF TAKING
OUTSIDER?
We are carrying on doing what we do best:
essential dresses—but I am also working on
some new products and potentially a bricks &
mortar boutique—watch this space!

Green This Season MAGAZINE april 2013

WHAT INSPIRES YOU TO
BE SUSTAINABLE?