Green This Season - Digital Conscious Fashion Magazine 2014 - #1 | Page 46

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Noorin Khamisani uses 3 production facilities to
bring her collections to life, one in the UK, one in
India and one in Macedonia.
She visits the factories regularly and
they have ensured the working hours
and conditions are of a fair and high
standard.

Green This Season MAGAZINE Spring 2014

“We would
never use a
factory we
wouldn’t want
to spend time
in!”
There is no child or slave labour. We aim
to encourage all factories to continue to
improve their environmental standards
as our business grows.
We are aiming to produce 50% of our
styles in the UK by the end of 2013, we
are passionate about working locally
where possible.

By manufacturing in India we have
the opportunity to work with a
developing country with amazing
skills as well as being able to offer our
customers competitive prices without
compromising on quality. We source
our Organic cotton in India too so
we minimise transportation and the
resulting carbon emissions at this early
stage.
We were inspired to work with
Macedonia by USAID which has
been supporting economic growth and
democratic modernisation there. Again
they have fantastic skills especially for
more tailored styles. We mainly source
our wools and silks from Italy so by
keeping production of these styles
within Europe we reduce transportation
and carbon emissions.
There is still much more we want to do
so we will continue to review, improve
and work towards the most sustainable
production model possible.