Green This Season - Digital Conscious Fashion Magazine 2014 - #1 | Page 43

Do you regularly visit your
production facility?
I contact them every week and I try to
visit them as many times as possible, I
really love going to the workshop, it’s
like the kitchen in a restaurant, all the
creativity gets shaped there and it’s
an organized mess. It’s full of sewing
machines, beautiful fabrics, and expert
hands bringing technical sheets to live.
I would love to have my own workshop
soon; it’s one of my dreams.

What is more important to
you, the material you select
or the producer of your
collection?
Actually both, the materials needs
to be organic and of a good quality.
The production needs to be ethical,
the combination of these two is very
important for our brand. It’s the core and

heart of our business; it gives meaning
to who we are. Making organic clothes
with no ethics has no meaning for
Ecoology.

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What are your ideas on massproduction of clothing?
I stopped buying mass market clothing
a while ago, for many reasons as you
can imagine. How can anyone feel good
knowing that someone is suffering while
you wear a €10,- shirt? We will all sleep
better if the supply chain of all that we
buy is transparent. We don’t need as
many clothes; less clothes but better
quality. Now I wear my own clothes and
also buy garments made in Barcelona
from small designers.
Besides the ethical insight I think we
have to make beautiful and stylish
greenclothing that make you feel unique,
even the mass market addicts. We need
to seduce them and then convince them
with our designs and beautiful stories
behind every garment.

What is the one change
you would like to see in the
fashion industry?
The best change is the knowledge of
the consumers, they have the power to
decide what they want to buy and to
whom they are giving their money. They
can decide who made their clothes, so
that’s the most important change I’d like
to see.

Green This Season MAGAZINE Spring 2014

That was really difficult, for a small
and responsible brand like Ecoology I
had to visit and try so many different
manufactures, I worked with 5 or 6
different ones before I found my actual
one. Some were not transparent abou