Green This Season - Digital Conscious Fashion Magazine 2014 - #1 | Page 34

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The secret story
your clothes are
telling you ,

WILL YOU
LISTEN?
Green This Season MAGAZINE Spring 2014

Everything around us tells a story - about the past,
the present and the future; about people and things.
Being conscious of this can impact the choices we
make on just about anything.
As I blog about all things organic,
green and eco on Oreeko.com, I often
find this argument to be true about
food. It is increasingly common to find
labels that tell us a product is Organic
(free from pesticides and chemicals),
Sustainable (cultivated with respect
to the environment) and Fair Trade
(workers treated with fair wages and
working conditions). This awareness
impacts the buying choices we make and
voila’ - what you’re holding in your hands
is not “just” a cup of hot tea but a secret
tale of the Planet and its unique People.

But what’s the story being told by the
clothes you’re wearing?If you feel it’s
hard to discover it, you’re not alone.
The only piece of evidence that tells
yousomething about this mysterious
story is tiny and hidden deep inside:
it’s the (almost invisible) tag. And here
we find out two things: what material
your clothes are made out of and where
they’ve been made. Useless trivia?
Absolutely not.