[ INTERVIEW IEW ]
Photo : Outokumpu Corporation
From hype to reality : steel ’ s sustainable transformation
In an exclusive interview with Green Steel World , Mr . Juha Erkkilä , VP – Market Strategy & Development at Outokumpu , offered valuable insights into a recent study commissioned by the company , exploring the future of steel in the context of the green transition .
By Lucija Kozina
As my online interview with Mr . Juha Erkkilä began , I was immediately struck by the vibrant scene behind him — a far cry from the blank , white walls of my office . The backdrop was a photograph of a wildflower meadow , bursting with color and life , set against a backdrop of what appeared to be an industrial facility . The image seemed alive , buzzing with energy . Naturally , I was curious , and Mr . Erkkilä was quick to explain its significance .
“ This is a photo of our cold rolling mill in Germany . It beautifully illustrates what a steel mill can look like today ,” he shared . “ I think we can both agree that a scene like this would have been unimaginable next to a steel mill back in the 1970s .” He went on to highlight the many benefits of wildflower meadows like the one in the photo — supporting biodiversity , enhancing soil health , and creating a safe place for pollinators . As a bonus , the meadows even produce a unique honey , fittingly named Hüttengold .
22 Green Steel World | Issue 15 | November 2024