Photo : naturepl . com / Paul Williams / WWF
WWF Finland : tackling crisis in a coherent way
The Ready for Green Steel 1 campaign is an international campaign that called for prompt changes within the steel industry . I was delighted to receive the opportunity to talk to Ms . Kirsi Vuorinen , Project Manager at WWF ( World Wildlife Fund ) Finland , who kindly shared more information about this commendable project that was underway between November 2023 and January 2024 .
By Lucija Kozina
Despite being one of the most sustainably oriented countries in Europe ( if not in the world ), Finland is still looking at many years of work when it comes to limiting the country ’ s emissions , 7-9 % of which originate from the steel sector . Even though many of the steel industry sustainability frontrunners are active in Finland , there is still a lot of space for improvement , Ms . Vuorinen says .
This brings us to a perfect explanation of why WWF Finland , part of the extensive international WWF network , chose to create a campaign specifically around the steel industry .
1 https :// wwf . fi / en / ready-for-green-steel / https :// www . linkedin . com / company / wwf-finland / posts /? feedView = all
32 Green Steel World | Issue 10 | February 2024