Green Apple Issue 6 | Page 33

A a time COVID-19 is impacting so many organisations, particularly in higher education, Navitas Professional Institute (NPI) is bucking the trend. Its continued growth reflects the tireless efforts of staff who – despite the challenges of a tight economy, transition to digital delivery, border closures and lockdowns – have collaborated to raise the bar on educational excellence. Earlier this year, NPI launched its Master of Business Administration (MBA).

The program was successfully piloted with Navitas employees and will now be launched externally. Plans are now underway to develop postgraduate programs in accounting and IT. More recently, alongside NPI, the Human Services, Business & Technology group integrated the team at Navitas Professional Training, offering a natural fit through the professional year program in engineering, accounting, and IT.

To reflect these changes, the Australian College of Applied Psychology – one of Australia’s largest providers of psychology and human services programs – is getting a name change.  Still the familiar ACAP brand, but with more substance, the new name is the Australian College of Applied PROFESSIONS.

From ‘Applied Psychology’ to

‘Applied Professions’

The ACAP brand has undergone a significant transformation over the years.  It well recognised, and well loved. It stands for unique, personalised, and expert applied learning. Education beyond the classroom remains the ACAP mission, producing specialists for the future.

Through a series of workshops with senior stakeholders (and later with staff and students) across the business, the decision was made to leverage the heritage and value of the ACAP brand and help it expand to capture the broader offering.

Launching on October 20, external facing channels will promote Australian College of Applied Professions in a new website, new marketing campaign, prospect journeys and a new templating centre available to all staff for access to new branding materials. The MBA will also be publicly launched.

CEO of NPI George Garrop said existing students would experience no immediate change to their academic environment, only beginning to experience brand changes in T122 with updated teaching assets and a fantastic new portal.

“Moving forward, we’ll bring our applied learning and empathetic, human lens to more professions,” he said. He went on to add,

“We are excited to expand

and continue to change

even more lives

through education."