Greater Cheyenne Chamber of Commerce Business Journal Q4 2014 | Page 35

our military
campaign touting “the few, the proud.”
The trend of prestige has been rising
since the beginning of the 21st century,
and may continue in the next few years.

Survey Methods

“Captain Phillips,” the Navy’s image
has not benefited -- 12% in the U.S.
say the Navy is the most prestigious
branch. Perhaps related to its more
modest presence on the defense
landscape, only 2% of Americans
say the Coast Guard is the most
prestigious.
Bottom Line
The U.S. has long held a fascination
with its military, which prior to the
first decades of the 20th century
consisted entirely of ground and
naval forces. Air power clearly came
into its own during World War II,
the wars in Ko ɕ