Greater Cheyenne Chamber of Commerce Business Journal Q4 2014 | Page 7

MJim Hearne The Greater Cheyenne Chamber of Commerce Board of Directors Chairman The Value of Your Chamber Membership Have you recently reviewed why you joined the Chamber and if you are receiving value from your membership? Membership in our Chamber offers numerous benefits and keeps you and your business on top of important, ever changing issues and trends within the Cheyenne area and our local marketplace. Networking Each year the Chamber hosts a variety of events and programs to educate, inform, and encourage members to establish and strengthen business connections: • • • • Marketing The Chamber offers exclusive marketing opportunities to target profitable audiences, gain new business, and increase visibility in online and printed publications, and networking events: Online networks Business After Hours Monthly luncheon meetings Committee participation and engagement • Business directory • Website advertising • Sponsorships of premier events • Exhibit booth at the Business Expo (Schmooze-a-Palooza) • Red Carpet openings “Have you recently • Business After Hours reviewed why you joined • Extensive the Chamber and if you communication outreach are receiving value from tools community • Online your membership?” platforms A recent study found consumer perceptions of Chamber members to be positive in many ways. For example, if respondents know that a business is a member of its local chamber, the business enjoys a 49% increase in consumer favorability rating, a 73% increase in consumer awareness, a 68% increase in its local reputation, and an 80% increase in the likelihood that consumers will patronize the business in the future. T