Greater Cheyenne Chamber of Commerce Business Journal Q1 2015 | Page 8

Chamber accomplish all of this? The
Chamber President and his staff
and a host of dedicated volunteer
participants make this all happen,
including you, the Greater Cheyenne
Chamber of Commerce Partners.

Is there anything else? Of course!!
For our businesses with their “feet
on the street,” the Chamber is a
marketing guru. Their members are
listed on the Chamber website, which
in Cheyenne receives nearly 100,000
hits per year. Chamber partners are
invited to serve on the Committees of
their choice, which provide significant
networking opportunities. Partners
are also encouraged to attend the
monthly luncheons. These luncheons
serve as a business resource
center with engaging speakers and
relevant information. Additionally,
all are wlecomed to be entertained
with fun social activities such as
Business After Hours, giving all of the
members an opportunity to meet and
greet in a relaxed atmosphere while
showcasing their business. But, what
if I don’t have time to get involved
and join in all of these activities?
That’s fine. You are the master of
your schedule. Rest assured and
keep in mind, your Chamber is
always working for you, it is your very
own business advocate. You can call
on it at any time. Every partnership
is a valuable partnership.

PG 8 l

Update

The previous paragraph has
related the member-centric
benefits of your Chamber
membership. There have
been, however, many studies
commissioned over the years
to determine the value to
businesses, in terms of consumer
activity, of joining and being
active in your local Chamber
of Commerce. The question
posed was, “Do consumers really
support businesses because they
are Chamber members?” The
results speak for themselves.
Most consumers think that being
active in your local Chamber
of Commerce is an effective
business strategy. Statistics
show that your Chamber
membership, more than any
other method of measurement,
is nearly 30% more effective for
communicating to consumers
that your company uses good
business practices and over 26%
more effective for communicating
that your business is reputable.
The studies also show that when
consumers know that a business
is a member of the Chamber of
Commerce, they are nearly 50%
more likely to think favorably

of it and 63% more likely to
purchase goods or services
from that company in the future.
So, display your Chamber

membership plaque prominently
and proudly. The numbers are in.

The “buzzword phrase” of this
decade is “value added.” By
now, we should recognize the
real “Value” of our Chamber
membership, however, for a quick
reference, let’s reduce it to 4
specific bullet points.
Our “value added” is:
1. Value of Information
2. Value of Influence
3. Value of Interaction
4. Value of Impact
We can’t sign off, though, without
recognizing another measure
of Value…..and that is our
Members.
Once again, welcome and thank
you to all of our new Members
for joining, and thank you to
all of our current Members for
your continued support. We’re
an 1100 member business
organization…that is definitely
a Badge of Honor. Wear it with
Pride!!